Langham Hospitality Group recently announced that Eaton Chelsea, Toronto launched on July 1an exclusive offer that includes accommodation starting at $139 per night. This is an opportunity for guests to receive double miles from Aeroplan, Canada’s premier coalition loyalty programme, on a per night basis for 500 miles per night, up to 1,500 miles per stay.* It is also the first time in the hotel’s history that guests at Eaton Chelsea, Toronto will have the opportunity to earn Aeroplan Miles on a nightly basis instead of each stay.

“We are excited to partner with Aeroplan on a global basis and we could think of no stronger partner in the Canadian market for what will be our group’s largest hotel,” says Brett Butcher, chief executive officer of Langham Hospitality Group. “We are very confident that this unprecedented miles offer will provide both our business and leisure guests in Toronto added value when planning their next trip to this vibrant city.”

In addition to this new alliance with Aeroplan, Langham Hospitality Group will introduce its celebrated guest loyalty programme, 1865 – named in honour of the year the group’s flagship hotel, The Langham London, first opened – to Eaton Chelsea, Toronto. Created to recognize guests’ loyalty to the group’s brands by offering them exclusive benefits and personalized service to ensure their stay is especially comfortable and memorable, 1865 presents five tiers of membership with increasing levels of benefits at each level; they include a dedicated 1865 counter, late check-out, airline miles accrual, welcome amenities as well as exclusive spa and limousine offerings.

The most exclusive tier, Chelsea Voyager, created solely for Eaton Chelsea, Toronto’s loyal guests, includes benefits such as complimentary breakfast and an upgrade to the next room category at check-in. Until December 31, 2013, current 1865 members at the Chelsea Voyager level will receive quadruple Aeroplan Miles – a maximum of 1,000 miles per night for up to three nights – which means that they have the opportunity to earn up to 3,000 miles during each stay at Eaton Chelsea, Toronto.

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