The Kevlar Group’s decision to brand their first condo development on Nun’s Island was unique, but it was also one that made good business sense as they were poised to introduce an innovative design concept that was virtually unheard of at the time. In the crowded condominium market the creation of this brand has proven to be a marketing coup that has set Kevlar apart from its competition.

Inspired by the timeless and enduring quality of jazz, the developers chose the brand name “Sax.” In keeping with this musical theme, all of the floor plans are named after famous jazz artists like “Diana Krall” and “Louis Armstrong.” Still further, the renowned Montreal artist Maj Fortier has been commissioned to build six-foot bronze saxophones for the lobbies of the newest phases of the Town of Mount Royal project. The Sax brand has been embraced enthusiastically in Montreal, and appropriately so, as the city is home to the world’s largest jazz festival.

The aspect of urban comfort was derived from sophisticated boutique hotels from around the world, and the builder has put a strong focus on integrating luxury into both the living spaces and the common areas. The vision of creating avant-garde upscale real estate is apparent from the moment you enter a sophisticated Sax lobby.

With the tremendous success of the Nun’s Island project in 2003, Sax continues to thrive. The developer is well into its second and third phases of Sax Town of Mount Royal. Phase 1 is completely sold out and occupied, and over 85% has been sold in Phase 2. Still available for purchase are two- or three-bedroom units, all with private balconies, ranging in size from 1180 to 1720 square feet. Purchasers downsizing from homes will definitely appreciate the larger rooms, efficiently designed floor plans, and huge 8’ windows that enhance the overall sense of space. There are also some amazing penthouses to choose from offering over 2,000 square feet of living space and a private terrace. Phase 3, currently in pre-sale, offers a wide variety of floor plans with square footages from 568 to 1300. A parking space in the secure underground garage is included in the price of every condo.

Sax TMR Phase 2 lobby showcasing its signature six-foot bronze saxophone
Sax Town of Mount Royal offers high end finishes including over-dimensioned islands, large format tiling, custom-quality cabinetry, and built-ins in most of the master bedrooms. The open-concept kitchens are both functional and beautiful; the spacious bathrooms are appointed with separate tubs and showers, and include the signature Sax glass panel between the bathroom and master bedroom allowing for an abundance of natural light in what is normally a completely closed off space. Seeing is believing, and visitors to the sales office can browse through actual models of a typical kitchen and bathroom.

Sax 1, 2, 3 and 4 are located on Plymouth Avenue in Town of Mount Royal, a community with ample green spaces and excellent programs for children, teens and adults. ‘The Town’ is very well-managed and consequently enjoys lower real estate taxes than other Montreal Island communities. First developed in the 50s and 60s, this section of TMR is undergoing a revitalization and renaissance. Perhaps the best example is that the Dunkin’ Donuts in the Lucerne Shopping Centre is now a Starbucks and Murray’s is now Ben & Florentine. Purchasers in Phase 1 have already seen the value of their real estate investment increase. Many sales referrals come from existing purchasers who recommend their Sax lifestyle to friends and family. This is a solid endorsement, proving that the company is indeed delivering on their promise of quality.

Sax in Town of Mount Royal is quite literally a few minute’s walk to the De La Savane Metro station, and just two minutes to the supermarket and other stores in the Lucerne Shopping Centre. In fact, the project is only 10 to 15 minutes from Downtown and many West End locations, and conveniently located near all major arteries including the Laurentian Autoroute for people travelling up North. Because of its favorable location and the ongoing gentrification of the neighborhood, savvy purchasers have recognized that the combination of existing services, a well run city, moderate taxes and a rapidly improving streetscape make Sax a sound real estate investment.

Sax offers purchasers outstanding price-for-value in Montreal’s competitive condo market. Part of the investment security lies in the high quality construction which includes 9-inch reinforced structural floor slabs, superior finishing, and soundproofing that sets a new standard in privacy, as well as the exterior park-like setting complete with outdoor pool and landscaped gardens. T
Town of Mount Royal is an upscale community with all the positive attributes of a city that places a high value on services including: a fine library, accessible parks, sports facilities and activities for all ages, and a well-maintained infrastructure. Whether you’re downsizing or simply starting out, Sax offers something special and unique that may be exactly what you’re looking for in a new place to call home.

For more information on Sax please visit the Sales Office at 2457 Lucerne Road.
Telephone: 514-750-2211 or www.sax-1.com

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